Playbooks from the road

The TourFlow Blog

Concert marketing, fan engagement, tour marketing, and UGC playbooks for touring and independent artists. Written by people who work in live music.

Fan content and concert UGC

How to Collect Fan Videos From Concerts (Without Begging in DMs)

What Is Concert UGC? A Guide for Artists

Concert Media Management: How Artists Tame Tour Footage

Related: Concert UGC software →

Concert marketing

9 Concert Marketing Ideas That Actually Fill Rooms

Upload Links vs. QR Codes at Concerts: What Actually Converts

Tour marketing

The Tour Marketing Checklist for Independent Artists

How to Promote a Tour With Fan Content

Related: The tour marketing platform →

Fan engagement

Fan Engagement Ideas for Musicians That Go Beyond Posting

How Artists Build an Email List From Live Shows

TourFlow is the fan content platform behind these playbooks: post your upload link where your fans are active, and every show becomes a content library. Free to start.

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